Whether you’re starting a business or blogging for fun, it’s important to know the blogging world inside out. Having some basic but essential knowledge will be your greatest tool in creating content that gets results.
How has blogging evolved?
It has become more of a challenge to keep a reader’s attention with just plain text. For this reason, blogging has had to evolve. Content that includes images, video, and podcasts are more likely to grab organic traffic (from search engines).
What are the benefits of blogging?
Blogs are especially beneficial to businesses, there has been a 126% higher lead growth than businesses without a blog. Content marketing through blogs receive 3X more leads than paid advertising and 2X more email traffic. When blogging is a prioritized part of marketing, it is more likely to produce a higher ROI.
How important is SEO and analytics?
Ensuring that your posts are optimized for SEO is an important part of getting your content found online. By monitoring and understanding your analytics, you will be able to make the necessary changes to boost web traffic. Optimizing your content with the relevant keywords will boost visibility on Google and other search engines.
What is the key to success?
A blog is about more than just throwing some words together online. There are many different elements that can make your blog a success:
1. Images and other media
Blog content with images gets more views than those without. Overall, blogs that have engaging media formats included yield stronger results.
2. Content type
Informative content such as “how-to” articles and case studies tend to boost the credibility of your blog.
Social media is your best friend. Promoting on social media can increase traffic to your blog exponentially. Paid advertising on Facebook can be used to reach a targeted audience, however, organic results are used more often.
As you can see, it is highly possible to make an impact through blogging, whether it be for business or personal. It is one of the most popular ways to reach people since readers are trusting blogs more as their source for information online. With this growing popularity, it can become challenging to always create fresh content. If you’re having a problem with this, allow us to help you out with some original content tailor-made for your needs.