A good business website is as valuable as having a 24/7 employee. It acts as the face of your business, provides product or service information, customer services, and can assist with sales. If it’s so useful, why wouldn’t you then want it to perform well? By running an analysis of your website traffic, you will be able to determine how effective your current marketing strategy is. This report will help you decide which changes need to be made according to your target audience insights. By improving your SEO and search engine credibility you can boost traffic, generate leads and increase sales.
Are you trying to boost traffic but don’t have much of a marketing budget?
It’s easy to see how one simple factor can reap huge benefits for your business success. An effective marketing campaign does not necessarily equate to an expensive one. Here are the top eight free tips to boost website traffic without spending a cent.
1. Google My Business
Businesses with fully optimized profiles on Google My Business have 7x more traffic than those with incomplete profiles.
2. On-Page SEO
Though time-consuming, the results are worth every second spent on it. By ensuring that your website has all relevant SEO keywords and meta descriptions, you are ensuring that you will be seen on search engine results.
3. Open directory project registration
Free online directory and review websites such as Yelp and TripAdvisor.
4. Social media
Facebook, Instagram, and LinkedIn are the perfect platforms to promote new blog posts and other useful content.
5. Landing pages
Promote available special offers, free downloadable content, free trials or allow vouchers to be redeemed. These are all ways to attract business and boost sales.
6. Long-tailed keywords
Specific 3-4 word phrases used to describe your product or services to your target audience.
7. Email Marketing
Email newsletters and promotional offers are a great way to stay connected to your customers.
Google Analytics can help you identify which of your marketing strategies are working or should be revised.
When starting off, I recommend implementing three or four of these tips, see what works for you and move on to the next. It’s a process of elimination until you find the combination that works best for you.