By optimizing your business website, you’re improving your online presence. When you do this, you are improving your chances of attracting business from online searches. This is referred to as Search Engine Optimization (SEO). By optimizing your local SEO, you are simply adding geography to the mix.
Why is it so important to improve your local SEO? These statistics will answer that question:
- 46% of searches on Google are for local businesses
- 64% of local customers use search engines and directories as their main way to find a local business
- 50% of local mobile searchers look for business information
- 78% of local mobile searches result in an offline purchase
Here’s a basic local SEO guide to help you achieve optimal ranking and increase your organic local traffic.
Research your keywords using Google Autocomplete. The given suggestions will aid you in applying the most relevant keywords for optimal search ranking. Also, try making use of the SiL keyword strategy. State your service offered in your location (SiL) as your keyword. If your location is a small town, change it to make it more applicable on a larger scale. Example: Writing services in England would yield better search results than Writing services in Cirencester.
Create profiles on the most relevant directories and keep your citations current. This information is shown in all online mentions of your business by displaying your business name, address and phone number (NAP). Google My Business, Bing Places, and Apple Maps are the best tools for businesses and organizations to manage their online presence across various services.
Make sure to publish new content. By continuously publishing content, you are showing the search engines that your website is active and regularly maintained. 
The final tip is to consider allowing comments and testimonials section, if relevant. By displaying testimonial prominently, you are automatically giving your website an added local SEO boost as this is seen as a trust signal. Ensure that your business is properly listed on relevant review platforms that can be linked back to your website.
Though it can be challenging to climb the ranking system,
having a local SEO guide handy can be beneficial. Keep in mind that 18% of
local searches lead to a sale within one day. 
 Searchengineland.com and business2community.com via https://www.brightlocal.com/local-seo-tools/what-is-seo/